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Marketing Strategy after COVID-19
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Taking Your Marketing Strategy Online to Ensure Success During COVID-19

The coronavirus pandemic has thrust humanity into a world where virtual interaction is the new norm. As businesses reopen, they’ll have to adapt to continued social distancing efforts as well as customers who won’t feel comfortable with in-person interactions. Taking your business online prior to the pandemic was already a smart plan, but as we move toward the future, it will be imperative to conduct business through digital platforms. The post-COVID business world should not be business as usual, and those who adapt will thrive. Here are five tips to pivot your business to a virtual experience in 2020.

Stay Connected with Social Media

Consumers are on their phones now more than ever (we know that’s hard to believe), and social media often takes up the majority of their screen time. Engaging with platforms such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn can help keep your customers, both new and returning, up to date on what’s going on. Strategic use of Instagram hashtags, going live on Facebook to give consumers a look at your business, or reposting reviews on Twitter are all viable strategies to ensure more eyeballs are focused on your business. Recurring email newsletters are also a great way to provide consistent updates to customers. 

Set Up an E-Commerce Platform

If you haven’t set-up an online shopping option, now is the time. Shopify, Wix, and Squarespace are all easy-to-set-up e-commerce platforms, with Wix and Squarespace offering more robust website building capabilities. Shopify Lite is another option that allows you to sell up to 40 different products on your pre-existing website platform. For restaurants looking to pivot online, implementing online ordering and delivery is key. Businesses without those capabilities can partner with delivery services like DoorDash, Grubhub, or Postmates

Adapt products and services

The market is changing during the pandemic and consumers are changing what they’re purchasing online. Everyday supplies—grocery, medical, cleaning—are in high demand, along with toys/games, health and wellness, and beauty products associated with retail therapy. Other sectors, like travel accessories, automotive supplies, and fashion are seeing a decrease in sales. Discount strategies like free shipping or sales can help meet your customers’ demands and help you stand out from the rest of the businesses vying for their attention in this increased age of e-commerce.

Update Your Google My Business Profile

The free listing that appears next to your business on Google Maps is your Google My Business profile. The listing reveals your hours, business description, business category, and more. In the uncertain time of COVID19, updating your business hours, description, category—which allows you to indicate whether you have curbside pickup, drive-through, delivery, etc..—and creating posts from your business can give your customers a better understanding of your offerings and give you a more professional look online. 

Rely on the advice of digital marketing experts

Togetherness will see the world through this pandemic, and businesses are no different. Relying on the expertise of digital marketing professionals can elevate your business to new heights in the age of the coronavirus. Outrigger Advisory Group is a marketing and operations consulting organization utilizing research, big data, and analytics to strategically place your organization ahead to create a competitive advantage. Outrigger offers free consultations to businesses looking to take their marketing upward. 

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